Paid armies of ‘clippers’ boost Internet stars like MrBeast

MrBeast employs the equivalent of a vast call centre – more than a thousand ‘clippers’ who put short versions of his stunt and challenge videos in front of online audiences and steer them to his YouTube channel, which boasts 448 million subscribers. — AFP via Getty Images/TNS

It’s hard to imagine that MrBeast, the most popular YouTuber, needs help getting and keeping fans.

But behind the scenes, Jimmy Donaldson, aka MrBeast, employs the equivalent of a vast call centre – more than a thousand “clippers” who put short versions of his stunt and challenge videos in front of online audiences and steer them to his YouTube channel, which boasts 448 million subscribers.