Tripadvisor app is seen on a smartphone in this illustration taken February 27, 2022. REUTERS/Dado Ruvic/Illustration
NEW YORK (Reuters) -Starboard Value CEO Jeff Smith said Tuesday Tripadvisor should consider selling its restaurant booking platform TheFork and possibly the entire company.
Smith, speaking at the annual 13D Monitor Active Passive Investment Summit in New York, said Tripadvisor has an "amazing" brand, but "there is a huge opportunity to transform and reimagine the user experience to improve revenue growth."
