Electronic Arts logo is seen in this illustration taken September 30, 2025. REUTERS/Dado Ruvic/Illustration
(Reuters) -Electronic Arts is betting on the latest "Battlefield" title to do what the last one could not - restore the franchise's reputation and loosen the dominance of "Call of Duty" on the first-person shooter genre.
Releasing on Friday, "Battlefield 6" will test the ability of EA's intellectual property to draw gamers, weeks after it agreed to a $55 billion sale to a Saudi-backed investor group, a deal fueled by its prized gaming portfolio.
