Spooked by AI, Bollywood stars drag Google into fight for 'personality rights'


FILE PHOTO: Aishwarya Rai poses on the red carpet during arrivals for the screening of the film "La venue de l'avenir" (Colors of Time) Out of competition at the 78th Cannes Film Festival in Cannes, France, May 22, 2025. REUTERS/Sarah Meyssonnier/File Photo

NEW DELHI (Reuters) -In India, Bollywood stars are asking judges to protect their voice and persona in the era of artificial intelligence. One famous couple's biggest target is Google's video arm YouTube.

Abhishek Bachchan and his wife Aishwarya Rai Bachchan, known for her iconic Cannes Film Festival red carpet appearances, have asked a judge to remove and prohibit creation of AI videos infringing their intellectual property rights. But in a more far-reaching request, they also want Google ordered to have safeguards to ensure such YouTube videos uploaded anyway do not train other AI platforms, legal papers reviewed by Reuters show.

Follow us on our official WhatsApp channel for breaking news alerts and key updates!

Next In Tech News

In NYC classes, teachers can use AI to plan but not to assign grades
Google top India counsel quits in latest departure amid regulatory hurdles, sources say
Uber, Pony.ai and Verne team up to launch Europe's first robotaxi service in Croatia
The EU’s biggest test for device makers: Replaceable batteries
US activists work to connect Iranians via Starlink
New on the iPhone: Shazam songs even when offline with iOS 26.4
First Robot: Melania Trump brings droid to White House event
Why AI means animal testing is not always needed to trial new medicines
Day of reckoning arrives for social media after US court loss
Teens get probation after using AI to create fake nudes of classmates

Others Also Read