Spooked by AI, Bollywood stars drag Google into fight for 'personality rights'


FILE PHOTO: Aishwarya Rai poses on the red carpet during arrivals for the screening of the film "La venue de l'avenir" (Colors of Time) Out of competition at the 78th Cannes Film Festival in Cannes, France, May 22, 2025. REUTERS/Sarah Meyssonnier/File Photo

NEW DELHI (Reuters) -In India, Bollywood stars are asking judges to protect their voice and persona in the era of artificial intelligence. One famous couple's biggest target is Google's video arm YouTube.

Abhishek Bachchan and his wife Aishwarya Rai Bachchan, known for her iconic Cannes Film Festival red carpet appearances, have asked a judge to remove and prohibit creation of AI videos infringing their intellectual property rights. But in a more far-reaching request, they also want Google ordered to have safeguards to ensure such YouTube videos uploaded anyway do not train other AI platforms, legal papers reviewed by Reuters show.

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