Apple CEO Tim Cook speaks as Apple holds an event at the Steve Jobs Theater on its campus in Cupertino, California, U.S. September 9, 2025. REUTERS/Manuel Orbegozo
(Reuters) -Apple unveiled a new generation of the iPhone, including a sleek model dubbed iPhone 17 Air, and several other devices on Tuesday, as it looks to drive upgrades and spur sales ahead of the holiday shopping season.
The Cupertino, California-based company largely kept device prices unchanged from last year, but dropped the 128 GB storage option from its iPhone lineup.
