Packages are transported on a conveyor belt at the Amazon warehouse, busy on Prime Day, in Melville, New York, U.S., July 11, 2023. REUTERS/Soren Larson/ File Photo
SAN FRANCISCO (Reuters) -Amazon doubled its Prime Day discount sales to four days this year and touted blowout numbers days after the event. But by one critical metric, it missed the mark.
Sign-ups in the U.S. failed to meet last year's total and even the company's own target, according to internal company data reviewed by Reuters.
