Exclusive-Amazon US Prime sign-ups slow despite expanded Prime Day push, data shows


Packages are transported on a conveyor belt at the Amazon warehouse, busy on Prime Day, in Melville, New York, U.S., July 11, 2023. REUTERS/Soren Larson/ File Photo

SAN FRANCISCO (Reuters) -Amazon doubled its Prime Day discount sales to four days this year and touted blowout numbers days after the event. But by one critical metric, it missed the mark.

Sign-ups in the U.S. failed to meet last year's total and even the company's own target, according to internal company data reviewed by Reuters.

Follow us on our official WhatsApp channel for breaking news alerts and key updates!

Next In Tech News

Why AI means animal testing is not always needed to trial new medicines
Day of reckoning arrives for social media after US court loss
Teens get probation after using AI to create fake nudes of classmates
Revolut to base 40% of its global workforce in India by 2026
Apple rolls out age checks for UK users
Munich Re: AI making cyber attacks costlier and more effective
Nanya Technology shares surge 10% after $2.5 billion fundraising
Nvidia-backed Reflection AI eyes $25 billion valuation, WSJ reports
Hundreds of teens to trial social media bans in UK pilot project
Apple plans AI reboot with Siri app, new look and ‘Ask Siri’ Button in iOS 27

Others Also Read