The Apple Inc. logo is seen hanging at the entrance to the Apple store on 5th Avenue in Manhattan, New York, U.S., October 16, 2019. REUTERS/Mike Segar/File Photo
(Reuters) -Apple will raise the price of streaming service Apple TV+ by $3 starting Thursday, following a similar move by Comcast-owned NBCUniversal's Peacock.
The ad-free streaming service will now cost $12.99 per month, up from $9.99 earlier, for new subscribers in the U.S. and select international markets, Apple said in a statement.
