Google spotlights AI over hardware upgrades in unveiling new smartphones


The Google logo is seen outside the company's offices in London, Britain, June 24, 2025. REUTERS/Carlos Jasso/File Photo

(Reuters) -Alphabet’s Google introduced on Wednesday a new lineup of Pixel smartphones and gadgets, intensifying its efforts to embed artificial intelligence across a wide ecosystem of products.

The products were launched at the annual "Made by Google" event held in New York that diverged from its typical format to emphasize mainstream consumer appeal over technical details. Talk show host Jimmy Fallon, the Jonas Brothers and other celebrities featured heavily across the presentation, as they helped demonstrate real-world applications of Google's AI integrations into the hardware. As for the hardware itself, the upgrades were comparatively modest.

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