FILE PHOTO: Perplexity AI logo is seen in this illustration taken January 4, 2024. REUTERS/Dado Ruvic/Illustration/ File Photo
(Reuters) -Nvidia-backed Perplexity AI, the startup challenging Google with its AI-powered search engine, is in discussions with mobile device makers to pre-install its new Comet browser on smartphones, CEO Aravind Srinivas told Reuters on Friday.
The move could significantly boost Perplexity's reach by capitalizing on browser "stickiness", where users tend to stick with browser apps that are pre-installed or set as default on their devices, potentially driving habitual use of the company's AI tools.
