Japanese video game and entertainment company Sega holds the opening ceremony for the company's first official store in Tokyo's Shibuya district on July 16, 2025. — Photo by Kazuhiro NOGI/AFP
TOKYO: The big-screen success of 1990s video game speedster Sonic the Hedgehog has brought new fans to Japan's Sega, which says it is poised for a comeback after two tough decades.
This year all eyes have been on Nintendo, whose Switch 2 recently became the fastest-selling console in history.
