Japan's Sega eyes return to 1990s gaming glory

Japanese video game and entertainment company Sega holds the opening ceremony for the company's first official store in Tokyo's Shibuya district on July 16, 2025. — Photo by Kazuhiro NOGI/AFP

TOKYO: The big-screen success of 1990s video game speedster Sonic the Hedgehog has brought new fans to Japan's Sega, which says it is poised for a comeback after two tough decades.

This year all eyes have been on Nintendo, whose Switch 2 recently became the fastest-selling console in history.