US online spending surges $24.1 billion as steep discounts boost sales, Adobe says


FILE PHOTO: Packages are transported on a conveyor belt at the Amazon warehouse on Prime Day, in Melville, New York, U.S., July 11, 2023. REUTERS/Soren Larson/File Photo

(Reuters) -Online spending soared $24.1 billion across U.S. retailers during the stretch from July 8 to 11 – dubbed "Black Friday in Summer", outpacing Adobe Analytics' prior forecast, as eager shoppers rushed to snap up deep discounts on back-to-school essentials.

Retailers recorded online sales growth of 30.3% during events that included Amazon Prime Day, Adobe said on Saturday, compared with its projections of 28.4%.

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