Television is increasingly losing its place as a favorite in US homes. — Photography simonkr/Getty Images/AFP Relaxnews
Traditional television is continuing to lose ground in the United States. According to the latest projections, by 2026, American adults will devote only 39% of their daily screen time to linear television. This decline confirms the profound shift in usage, driven by streaming, mobility and people's changing relationship with screens.
For decades, traditional television has set the pace for North American evenings. Today, it is slowly slipping into the background. According to Statista, the time US adults spend watching traditional television each day will account for only 39% of their screen use in 2026. This gradual but relentless decline, which began several years ago, shows no signs of slowing.
