While AI gains ground, traditional search engines still have a place, say experts


(l-r) WPP Media Malaysia head of media practices Pranav Jha, Neeraj, Dentsu Malaysia programmatic engagement director Gurmeet Gill, and Rigby at a panel during the Malaysia Digital Association (MDA) D-Conference 2025. — RAJA FAISAL HISHAN/The Star

Has artificial intelligence (AI) changed the way we interact with the digital world, and more importantly, have old systems and principles become irrelevant with the advent of AI?

Those questions took centre stage during the Malaysia Digital Association (MDA) D-Conference 2025 on June 12, which brought speakers from across various industries to discuss the intersection between technology and creativity.

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