Thrive-backed accounting firm Crete to spend $500 million in AI roll-up

Jake Sloane and Frank Zhang, co-founders of Thrive Capital-backed accounting firm Crete Professionals Alliance, pose for a picture in Crete's office in Tampa, Florida in this handout image taken in June 2025. Crete PA/Handout via REUTERS THIS IMAGE HAS BEEN SUPPLIED BY A THIRD PARTY. NO RESALES. NO ARCHIVES

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-Crete Professionals Alliance, an accounting platform backed by Thrive Capital, plans to invest over $500 million to acquire U.S.-based accounting firms in the next two years, and equip them with OpenAI-powered artificial intelligence technology to boost efficiency, company executives told Reuters.