Google begins direct online sales of Pixel phones in India


The new Pixel 9 smart phone series is displayed at a Made by Google event in Mountain View, California, U.S. August 13, 2024. REUTERS/Manuel Orbegozo/File Photo

(Reuters) -Google on Thursday began direct online sales of its popular hardware devices in India, including Pixel phones, watches and earbuds, ahead of an anticipated launch of its first physical stores in the South Asian nation.

The Alphabet-owned firm said it has for the first time enabled direct online purchases for Indian users on the official Google Store website. The company currently sells it products in India through authorised retailers and via Walmart-backed e-commerce platform Flipkart.

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