Weeks after Amazon's Alexa+ AI launch, a mystery: where are the users?


FILE PHOTO: The logo of Amazon's Alexa+ is displayed on a screen during an Amazon Devices launch event in New York City, U.S., February 26, 2025. REUTERS/Brendan McDermid/File Photo

SAN FRANCISCO (Reuters) -Alexa, where are your users?

More than six weeks after Amazon.com began rolling out the new Alexa+ generative artificial-intelligence-powered voice assistant to hundreds of thousands of people, there is scant evidence it is in regular customers' hands.

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