FILE PHOTO: The exterior of the Warner Bros. Discovery Atlanta campus in Atlanta, Georgia, U.S. May 2, 2023. REUTERS/Alyssa Pointer/File Photo
(Reuters) - Warner Bros Discovery is hitting rewind on Max's branding, bringing back the HBO name it dropped from the streaming service two years ago.
The company will rebrand its streaming platform as HBO Max this summer, betting that the iconic brand's global reputation will drive subscriber growth as it expands internationally.
