Smartwatch pioneer Pebble relaunches with Apple Watch alternative


The new watches from Core Devices include a US$149 (RM660) model with a 1.26in black-and-white screen non-touch display and a higher-end US$225 (RM996) version with a 1.5in touchscreen that shows basic colours. — ERIC MIGICOVSKY

Eric Migicovsky, whose smartwatch startup Pebble Technology Corp was bought by Fitbit in 2016, is returning to the space with a new company, Core Devices LLC, and two products modeled after Pebble’s original hardware.

"I’m not trying to sell this to everybody,” Migicovsky said of the the new devices in an interview. "It’s for the people who don’t feel served by Apple Watch, Pixel Watch or Garmin,” he added referring to popular models from Apple Inc, Alphabet Inc’s Google and Garmin Ltd.

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