The company has struggled to return the brand to growth since the pandemic amid frequent executive changes and a broader generational shift in how younger people approach dating. — Photo by appshunter.io on Unsplash
Match Group Inc. will "streamline operations,” invest in growth areas and set up a confidential channel for its employees to share ideas with the executive team to improve its dating apps, said the company’s newly appointed chief executive officer charged with executing on a turnaround.
"Too often, our apps have felt like a numbers game rather than a place to build real connections, leaving people with the false impression that we prioritise metrics over experience,” CEO Spencer Rascoff wrote in a note to employees that he posted to his LinkedIn profile Thursday. "That needs to change.”
