Instagram may launch Reels as separate app, the Information reports


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FILE PHOTO: A logo of mobile application Instagram is seen on a mobile phone, during a conference in Mumbai, India, September 20, 2023. REUTERS/Francis Mascarenhas/File Photo

(Reuters) - Instagram is considering the launch of a separate app for its short-form video feature, Reels, its chief Adam Mosseri told staff this week, the Information reported on Wednesday, citing a person who heard the remarks.

The Meta-owned company is looking to take advantage of TikTok's uncertain status in the United States, aiming to provide a similar video-scrolling experience, the report added.


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