FILE PHOTO: Nov 15, 2024; Arlington, Texas, UNITED STATES; Mike Tyson (black gloves) fights Jake Paul (silver gloves) at AT&T Stadium. Mandatory Credit: Kevin Jairaj-Imagn Images
(Reuters) - Netflix's big bet on sports events is expected to have driven more than 9 million subscriber additions in the holiday quarter, lifted by the success of the "Jake Paul vs. Mike Tyson" boxing match and the debut of popular National Football League games.
The streaming pioneer, set to report results on Tuesday, has added more high-profile sports content to its platform in recent months to attract both younger viewers and advertising dollars following its blockbuster password-sharing crackdown.
