From AI assistants to holographic displays, automakers showcase in-cabin experiences at CES 2025


A Holographic Windshield display is projected on the windshield of a car at the Hyundai Mobis booth during the CES tech show on Jan 7, 2025, in Las Vegas. — AP

LAS VEGAS: Interior lighting aimed at reducing motion sickness. Shiny holographic dashboards displayed on windshields. And AI-powered voice assistants paired with infotainment systems to keep you company on long drives.

Automakers pulled out all the stops to showcase their latest advances for in-vehicle experiences at CES, the Consumer Technology Association’s annual trade show of all things tech, in Las Vegas this week. Hyundai Mobis unveiled a full-windshield holographic technology, while BMW spotlighted its new “iDrive” panoramic display. And Honda and Sony Honda Mobility showed what consumers can expect with their upcoming electric vehicles.

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