Samsung adds generative AI to best-selling TV lineup


The company’s AI-powered screens will be able to search online for information about what’s being displayed – such as identifying an actor or product – translate in real time and generate personalised background images, it said. — Photo by Jonas Leupe on Unsplash

Samsung Electronics Co is expanding its artificial intelligence push with a new suite of enhancements for its premium TV lineup under the branding of Vision AI.

The company’s AI-powered screens will be able to search online for information about what’s being displayed – such as identifying an actor or product – translate in real time and generate personalised background images, it said in a statement from CES in Las Vegas on Jan 5. A built-in AI processor on the top TV models will also analyse content, boost colours and contrast and optimise audio.

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