China’s second-generation factory owners go digital to combat challenges


Robyn Qiu filming for a video streaming session in her parents' metal parts factory in Nantong, China. Qiu said the reaction to her videos has been 'amazing', with more than 500 buyers contacting her since May this year, and more than 150,000 users following her Instagram page. — AFP

NANTONG, China: Dressed in a pristine white knit top, Robyn Qiu cut an incongruous figure in her parents’ dusty, hangar-like metal hardware factory in eastern China as she gestured excitedly while an assistant filmed her on a smartphone.

The 29-year-old is one of many second-generation factory owners fighting to elevate the country’s manufacturing sector, pitting digital native skillsets against the rising costs and geopolitical tensions pushing clients abroad.

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