The home page for the crowdfunding platform GoFundMe. The crowdfunding site hopes to meet digital natives in the online spaces where they frequently advocate, streamlining the donation experience to encourage more charity and connecting traditional nonprofits with a demographic that prefers direct contributions over institutional giving. — AP
NEW YORK: New GoFundMe tools will make it easier to circulate causes across online platforms in a push to cater toward younger generations.
The crowdfunding site hopes to meet digital natives in the online spaces where they frequently advocate, streamlining the donation experience to encourage more charity and connecting traditional nonprofits with a demographic that prefers direct contributions over institutional giving.
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