TikTok inspired one in three moviegoers on the platform to visit theaters

39% of TikTok moviegoers say trends or challenges influenced their decision to go to the theater. — Photography Marc Fanelli-Isla on Unsplash/AFP Relaxnews

TikTok can be a great ally for the movie business. It's not uncommon to discover the trailer or extracts from a new film on the social network. And this could well be a boon for movie studios. According to one study, one in three TikTok moviegoers have gone to see a new film in theaters thanks to the Chinese social network.

TikTok seems to be giving movie fans ideas, and is even encouraging them to visit theaters. So suggests a report by the platform, conducted in the United States. Forty-seven percent of users surveyed reported discovering a new movie coming to theaters thanks to TikTok, and 34% had learned about the existence of a movie available for streaming thanks to the Chinese social network.