Senegal ‘agri-influencers’ seek to shake up key sector

Agro-influencer Mame Abdou Diop prepares social media content in his mango orchard in Gadiaga, Thies region. A new wave of agricultural entrepreneurs in the West African nation embrace online platforms to boost sales, share knowledge and carve their own path in a key economic sector. — AFP

THIÈS, Senegal: Crouched next to a pile of fresh mangoes, Senegalese farmer Mame Abdou Diop shoots a TikTok clip hoping it will be a hit with his burgeoning social media following.

Diop, 30, is part of a new wave of agricultural entrepreneurs in the West African nation embracing online platforms to boost sales, share knowledge and carve their own path in a key economic sector.