In June, American audiences spent more than 40% of their TV viewing time watching streaming platforms, an all-time high, according to Nielsen data. Streamers' flagship shows contributed to this trend, with titles such as Bridgerton and Your Honor topping the charts.
For the first time ever, time spent on streaming platforms topped 40% of total TV viewing in June in the USA. According to the latest figures from Nielsen, US audiences devoted 40.3% of their total TV usage to streaming platforms, the highest proportion of streaming viewership ever recorded by Nielsen. It also marks the best performance for any single TV viewership category, surpassing the previous record of 40.1% set by cable in June 2021.
