AI is changing banking, UBS executive says

FILE PHOTO: A UBS logo is pictured on the branch of the Swiss bank in Lucerne, Switzerland, June 14, 2024. REUTERS/Denis Balibouse/File Photo

ZURICH (Reuters) - UBS is seeing a shift in the way clients are interacting with their bankers powered by artificial intelligence, the head of the Swiss bank's domestic business Sabine Keller-Busse said on Tuesday.

She likened the shift to the way in which patients go to the doctor's with a picture of their ailment in mind, with clients using AI to come up with ideas they are then proposing to the bank.