Coinbase launches $2 million ad campaign targeting Latino voters in US


FILE PHOTO: Smartphone with displayed Coinbase logo and representation of cryptocurrencies are placed on a keyboard in this illustration taken, June 8, 2023. REUTERS/Dado Ruvic/Illustration/File Photo

NEW YORK (Reuters) -Coinbase launched on Thursday a $2 million ad campaign targeted toward Latino voters and consumers, the company told Reuters, as the crypto industry makes moves this U.S. election cycle to put friendly lawmakers into office.

The ad campaign comes on top of tens of millions of dollars the crypto industry has already spent in U.S. elections this year, targeting down-ballot races to defeat those pushing for more regulation.

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