Netflix tests biggest TV app redesign in 10 years

A woman stands next to a logo of Netflix during an event in Mumbai, India, February 29, 2024. REUTERS/Francis Mascarenhas

LOS ANGELES (Reuters) -Netflix started rolling out the first major revamp of its television app in a decade on Thursday, testing changes designed to help viewers more quickly decide what they want to watch.

The video streaming pioneer wants to increase the time that viewers spend on the app to help retain customers and draw subscribers to its new, lower cost plans with advertising.