EU court adviser backs data privacy activist Schrems in Meta fight

FILE PHOTO: Austrian lawyer and privacy activist Max Schrems poses after a Reuters interview in Vienna, Austria, July 16, 2020. REUTERS/Lisi Niesner/File Photo

BRUSSELS (Reuters) - Austrian privacy activist Max Schrems on Thursday received backing from an adviser to Europe's top court in his fight against Meta Platforms over personalised advertising based on processing of personal data.

The adviser's opinion is non-binding, but judges at the Luxembourg-based Court of Justice of the European Union (CJEU), follow the majority of such recommendations. It will rule on the case in the coming months.