Google upgrades AI product for advertisers with Gemini models

FILE PHOTO: Figurines with computers and smartphones are seen in front of the words "Artificial Intelligence AI" in this illustration taken, February 19, 2024. REUTERS/Dado Ruvic/Illustration/File Photo

(Reuters) - Alphabet's Google said on Thursday it will integrate its Gemini artificial intelligence models into an existing product for advertisers, bringing its advanced AI capabilities to more of the tech giant's customers.

The integration is part of an ongoing effort by Google to infuse generative AI, which can produce conversational text and realistic images, into more parts of its services. On Wednesday, Google said it would bring Gemini to enterprise tools that it offers businesses.