Professional coaches help Americans navigate Dating 2.0

Zohar speaks into the camera from a studio in her home. In California, Zohar, like many other online dating coaches in the US, helps singles (and sometimes couples) navigate the tricky waters of modern dating and relationships in the age of technology, dating apps and endless texting. — AFP

SAN DIEGO: When a long-term relationship came to an unhappy end, 43-year-old Katia suddenly found herself in “uncharted waters” as she struggled to deal with a baffling array of dating apps and the confusing – and mostly unwritten – set of rules governing modern dating behaviour.

Needing someone more experienced to guide her, the 43-year-old corporate executive turned to a professional online dating coach.