Visitors attend the MessageBird messaging platform booth at the Mobile World Congress in Barcelona, Spain, February 26, 2018. REUTERS/Sergio Perez/File Photo
AMSTERDAM (Reuters) - Privately held Dutch cloud communications software company MessageBird said on Thursday it has rebranded as "Bird" and is cutting prices to well below those of U.S. rival Twilio in a bid to win market share.
"Today we are ... taking our margins to zero," CEO Robert Vis said in a blog post on the company's new domain
A spokesperson said the company could not comment beyond the blog statement.
Bird helps companies manage their communications with consumers via all channels -- messaging apps, phone calls, video calls, online chats and email.
A source familiar with the company said Bird registered EBITDA, or earnings before interest, taxes, depreciation and amortization, of around 80 million euros ($87 million)in 2023. The company is weighing an IPO on the Euronext stock exchange in 2024 or 2025.
In 2021 Bird raised $800 million from investors including Eurazeo, Tiger Global and Owl Rock and purchased email giant SparkPost in a deal worth $600 million.
($1 = 0.9200 euros)
(Reporting by Toby Sterling; Editing by Susan Fenton)
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