Dutch software firm MessageBird rebrands as Bird, slashes prices

Visitors attend the MessageBird messaging platform booth at the Mobile World Congress in Barcelona, Spain, February 26, 2018. REUTERS/Sergio Perez/File Photo

AMSTERDAM (Reuters) - Privately held Dutch cloud communications software company MessageBird said on Thursday it has rebranded as "Bird" and is cutting prices to well below those of U.S. rival Twilio in a bid to win market share.

"Today we are ... taking our margins to zero," CEO Robert Vis said in a blog post on the company's new domain