Chief metaverse officers are out. AI is in

After ChatGPT debuted, the buzz that had surrounded the metaverse ever since Zuckerberg rebranded Facebook as Meta Platforms Inc shifted to artificial intelligence. — Reuters

Advertising giant Publicis Groupe SA made an unusual executive hire in mid-2022 – a lion-headed digital avatar named Leon who would serve as “chief metaverse officer”, guiding clients through the virtual realm that had seized real-world attention.

His moment in the spotlight didn’t last long.