Instagram, Snapchat, X or Threads; which was the most deleted app of 2023?

To understand this conundrum, US-based TRG Datacentres took the nine most popular social media networks in the world and analysed how many times the phrase 'how to delete (my) ___ account' was searched in the last 12 months to identify the social media companies that had lost favour with users. — AP

Social media has become an integral part of our daily lives, with around 59.9% of the world's population, or 4.8 billion people, on social media worldwide. However, with attention spans shrinking, people typically use a mix of around six to seven social media networks and spend an average of two hours 24 minutes on them.

However, the amount of time users spend on these social media apps can vary dramatically, which can affect these tech giants. For example, a tweet by American media personality Kylie Jenner in 2018 questioning whether anyone was still using Snapchat resulted in around US$1bil being wiped off the company's valuation.