Cybertruck designer says Tesla stainless steel pickup is no experiment

FILE PHOTO: Tesla's new Cybertruck is shown on display at a Tesla store in San Diego, California, U.S., December 9, 2023. REUTERS/Mike Blake/File Photo

LOS ANGELES (Reuters) - The angular, polarizing design of the Cybertruck will help boost the Tesla brand, the electric vehicle maker's chief designer said on Thursday, adding that the pickup was no experiment.

"Love it or hate it, it's a conversation starter, and it gets people talking about the brand," Tesla Chief Designer Franz von Holzhausen said at the Petersen Automotive Museum in Los Angeles, which is adding Cybertruck models to a Tesla exhibit.