Google to test new feature limiting advertisers' use of browser tracking cookies


FILE PHOTO An illuminated Google logo is seen inside an office building in Zurich Switzerland December 5 2018.  REUTERSArnd WiegmannFile Photo

FILE PHOTO: An illuminated Google logo is seen inside an office building in Zurich, Switzerland December 5, 2018. REUTERS/Arnd Wiegmann//File Photo

(Reuters) - Alphabet's Google said on Thursday it will begin testing a new feature on its Chrome browser as part of a plan to ban third-party cookies that advertisers use to track consumers.

The search giant is set to roll out the feature, called Tracking Protection, on Jan. 4 to 1% of Chrome users globally, that will restrict cross-site tracking by default.

Uh-oh! Daily quota reached.


Experience an ad-free unlimited reading on both web and app.


Follow us on our official WhatsApp channel for breaking news alerts and key updates!

Others Also Read


Want to listen to full audio?

Unlock unlimited access to enjoy personalise features on the TheStar.com.my

Already a member? Log In