Spotify launches podcast ad marketplace in 5 countries

FILE PHOTO: The Spotify logo is displayed on a screen on the floor of the New York Stock Exchange (NYSE) in New York, U.S., May 3, 2018. REUTERS/Brendan McDermid/File Photo

STOCKHOLM (Reuters) - Music streaming company Spotify on Thursday said it will launch its advertising marketplace for podcasts in five new markets, including Sweden and India.

The Spotify Audience Network, first launched in 2021, is available in nine countries such as Germany and the United States for podcast publishers and creators to monetize their content.