A DoorDash driver waits to pick up an order at DoorDash Kitchens in Redwood City, California. Customers selecting a US$0 tip while placing orders now see a pop-up message cautioning that orders without tips might take longer to be delivered. — Bay Area News Group/TNS
Americans are tipping their delivery drivers less often than they did last year. DoorDash is seeking to reverse that trend with an automated nudge – one that carries a hint of a threat.
The food delivery service is testing out a new in-app warning that encourages non-tipping customers to rethink their decisions.
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