EU squeezes Meta on personal data use for targeting ads

The EDPB said Meta was informed Tuesday of the decision and that it had indicated it plans to ask for consent to use personal data to target ads that users see when they use the apps. — AFP

BRUSSELS: The European Data Protection Board said Nov 1 it had adopted a binding decision that will ban Facebook and Instagram owner Meta from using the personal data of users for targeted ads without their explicit consent.

The order closes off the legal basis used by Meta to freely process the personal data of its users in Europe to target ads, a practice that has made the company founded by Mark Zuckerberg one of the world's most profitable companies.