Adobe unveils new image generation tools in AI push

FILE PHOTO: Artificial Intelligence words are seen in this illustration taken March 31, 2023. REUTERS/Dado Ruvic/Illustration/File Photo

(Reuters) - Adobe on Tuesday said it is rolling out new image-generation technology that can draw inspiration from an uploaded image and match its style, in its latest push to compete with startups challenging its core business.

Image-generating technology from firms like Midjourney and Stable Diffusion have threatened Adobe's customer base of creative professionals who use its tools like Photoshop.