Social media is introducing ways to make AI-generated content easier to identify

TikTok has unveiled a new tool for identifying content generated by artificial intelligence. — AFP Relaxnews

With the development of AI-based tools and their availability to the general public, generating content has never been easier. But faced with "deepfakes" and other types of AI-generated content, some social networks have decided to take action. On TikTok, a new tool will enable such content to be tagged in the aim of making viewers aware of how it was created.

Back at the start of 2021, "deepfakes" of Tom Cruise caused a sensation on TikTok. A deepfake manipulates a person's voice and physique with deep generative methods. Often impressively realistic, such content can lead to confusion on social networks if users don't understand that it's not the real actor or public figure in question. Indeed, up until now the creators of such content were under no obligation to notify users of the use of AI in their content.