WhatsApp denies report platform is exploring ads

FILE PHOTO: A keyboard is placed in front of a displayed WhatsApp logo in this illustration taken February 21, 2023. REUTERS/Dado Ruvic/Illustration/File Photo

(Reuters) -WhatsApp's top head on Friday denied a Financial Times report that said the Meta Platforms-owned messaging platform was exploring advertisements as it sought to boost revenue.

The app is seen by some analysts as an untapped growth opportunity, even years after Meta purchased the platform for $19 billion in 2014 in its biggest deal so far.