AI quietly reshapes Apple iPhones, Watches

The iPhone 15 Pro is presented during the 'Wonderlust' event at the company's headquarters in Cupertino, California, U.S. September 12, 2023. REUTERS/Loren Elliott

(Reuters) - Unlike other companies that are attempting significant transformations with artificial intelligence, Apple is using the emerging technology to improve basic functions in its new gadgets.

Without using the words "artificial intelligence" to describe the emerging technology, Apple showcased a new line of iPhones and a new watch that included improved semiconductor designs that power the new AI features. The features largely improve basic functions like taking a call or snapping better images.