Elon Musk ignored pleas to stop alienating advertisers, new book says

The billionaire owner of X, formerly known as Twitter, has a long list of wealthy, powerful advisors he habitually ignores, according to Isaacson’s new biography. — AFP

Elon Musk ignored warnings from confidantes including Warner Bros Discovery Inc’s David Zaslav and his own brother that he was driving advertisers away with his erratic behaviour, according to an upcoming biography.

The billionaire owner of X, formerly known as Twitter, has a long list of wealthy, powerful advisors he habitually ignores, according to Walter Isaacson’s new biography. In the months surrounding Musk’s chaotic takeover of Twitter – when he was sending out provocative tweets – Zaslav cautioned about ‘self-destructive’ behaviours that were spooking advertisers.