Multi-screening is second nature for Gen Z

Young people prefer to watch various videos at the same time. — AFP Relaxnews

In the US, 44% of Gen Zers are more likely to watch multiple pieces of content on different media – and devices – at the same time than to focus on a single piece of content, according to a study.

The multi-screen trend is increasingly becoming the norm and even giving rise to a new kind of content on social networks.