Why Threads, Meta’s Twitter killer, needs a desktop version

Users with large followings and brands that buy advertising often keep the desktop version of X, formerly known as Twitter, open on their work computers during the day while they schedule posts, analyse performance, and manage any money they’re spending on the platform. None of those features exist yet on Threads. — AP

On Threads, Meta Platforms Inc’s Twitter copycat, users have been asking for weeks for a version that works on their computers. Soon, the company is expected to fulfill the wish.

In the mobile age, it’s not usually the desktop version of an app that makes or breaks its success. But Threads is focused on short text updates, which are sometimes easier to manage in a professional setting on a computer.