Meta to soon launch web version of Threads in race with X for users

FILE PHOTO: Meta Threads app logo is seen in this illustration taken, July 6, 2023. REUTERS/Dado Ruvic/Illustration

(Reuters) -Meta Platforms is set to roll out the web version on its new text-first social media platform Threads, hoping to gain an edge over X, formerly Twitter, as the initial surge in users waned.

The widely anticipated web version will make Threads more useful for power users like brands, company accounts, advertisers and journalists.